Tuesday, July 31, 2012

Chelsea New 3rd Soccer Jersey 2012/13

Chelsea Soccer Club and adidas are delighted to today unveil the new third Jersey for the 2012/13 season.


The strip is a striking combination of flaming ‘sun’ yellow and black, and also includes the iconic adidas three stripe detail through the arms and a strong fading graphic to the façade of the chest.

The sun yellow colour may look familiar as it has adorned many Chelsea Jerseys since the 1960s but looks more striking than ever in this modern and sharp design.

The Design

The striking sun graphic on the front of the black shirt creates a contrast in colours, giving the impression of power, while the fade in the graphic represents speed. The Chelsea badge is black and white and stands out against the sun graphic.


Technology

The 2012/13 shirtfeatures the adidas Techfit™ technology in the playing shirt which is proven to enhance performance.

TechFit™ – The players’ Jersey will incorporate adidas’ cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

Climacool™ -The jerseys also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones. Sun coloured mesh panel also feature on the sleeves of the shirt for better breathability in core sweat zones.


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